Total investment:
€ 270,000
Franchise fee:
€ 0
Royalty fee:
0 %
Marketing fee:
0 %
Number of franchises
Return (ROI)
Time period
MAIN INFORMATION
Year founded: 1992
Franchising since: 1998
Company units: 43
Franchise units: 51
Total number of units: 94
Number of employees per unit: 10+
Contract period: 120 months
FRANCHISE ONLINE
WEBSITE
FRANCHISE PRESENTATION
KESKO SENUKAI is a multi-channel retail group that operates a network of 94 owned and franchised stores and 6 e-commerce stores in the Baltic States. The company engages in retail, wholesale, and online sales of building materials, renovation, household, interior, electronics, gardening, and leisure products. It is the only DIY store chain in the Baltic States that offers a complete multi-channel shopping experience.
The partner must have:
- experience in retail, preferably with similar product sales, and must possess the ability to manage and develop the business, including financial management, understanding the importance of marketing, and customer service;
- positive reputation in the specific region and customer trust;
- ability to invest the necessary funds in the establishment and maintenance of the franchise;l
- willingness to adapt to market changes and new challenges;
- experience and willingness to work in specific city regions: Aizkraukle, Bauska, Jurmala, Kuldīga, Limbaži, Saldus, Talsi, and Valmiera.
The partner will receive the following support & training:
- Market research;
- Business plan development, determining the necessary investment amount according to the specific situation;
- Assortment development according to the specifics of the particular trading location;
- Store layout and planogram development;
- Management of procurement and logistics processes;
- Sales staff training, knowledge level control and maintenance;
- Service quality monitoring and interaction with the aim of regular improvement;
- IT process improvement;
- Acquisition of tools, equipment, and programs necessary for business operations.
