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IS YOUR BUSINESS FRANCHISABLE?
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Does your business have an operating prototype?
No
Yes
Next
Does your business have 2 or more units?
No
Yes
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Does your business operate at least 1 year or more?
No
Yes
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Is your business distinctive from its competitors?
No
Yes
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Is your business profitable?
No
Yes
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Will your franchisee achieve at least 15% return on investment (ROI) by the second to third year + cover a salary for the unit manager?
No
Yes
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Is your business systematized? Do you use any kind of standards, procedures, guidelines?
No
Yes
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Can you teach someone to operate your business in a relatively short period of time?
No
Yes
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Do you have a strong management team and skilled trainers who could provide training and support to your franchisees?
No
Yes
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Do you have a comprehensive training program for your employees?
No
Yes
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Is your business is adaptable to other markets?
No
Yes
Next
Do you have an effective marketing strategy?
No
Yes
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Do you have an effective system for reporting?
No
Yes
Next
Is your trade mark protected?
No
Yes
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Do you have developed corporate identity (brand book)?
No
Yes
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Do you have a proven market demand for your products/services in your target market(-s)?
No
Yes
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Do you have a good understanding of the competition in your target market?
No
Yes
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Do you have research and development (R&D) capabilities?
No
Yes
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Do you have a prospective franchisee profile and recruitment procedure?
No
Yes
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Do you have all necessary resources (including financial and people resources) to develop the franchise system effectively?
No
Yes
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Are you committed to build long-term relationships with your franchisees?
No
Yes
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Have you ever had any enquiries from people wanting a franchise (or licence/partnership/open a branch)?
No
Yes
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